Media matters. At the White House, we’ve realized that we must reach people where they are — including through movies and TV shows. I’ve been inspired by a number of recent films that show women in strong leadership roles. Take The Martian, which features women and men of all backgrounds in senior positions working together to bring a NASA astronaut home from Mars. Encouraging underrepresented groups, including women, girls and people of color, to enter into science and tech fields is a priority for many groups — and the role models in The Martian made our job easier.