Beauty mark or ugly spot? In the past year, the number of Britons seeking mole removal jumped 127 percent, motivated more often by cosmetic, rather than health, concerns. Moles have fallen in and out of fashion for centuries, but starlets like Marilyn Monroe helped popularize them as beautiful. For hundreds of years, mole-deprived women even glued dots to their faces in a bid to boost their sex appeal. While today fashion models’ natural spots are Photoshopped out, or excised with a scalpel, some predict that the appeal for these tiny imperfections will grow back.