Snapchat Surges to 6.2 Billion Daily Views
That was fast. The video messaging app known for texts that disappear within seconds has experienced exponential growth over the past year, increasing its daily usage by three times in just six months. The new numbers could put the 4-year-old company within reach of major players like Facebook. Experts pin the growth on new features like Stories, a rolling compilation of snaps from the past day that friends can see. Combined with a focus on integrating major advertisers, the ephemeral novelty app now looks like it has real staying power.