SeaWorld Shares Sink Along With Revenue
It just belly flopped. The chain of 11 marine parks reported disappointing third-quarter results this week that saw its shares plunge 7 percent yesterday. The company blamed inclement weather for keeping visitors away, but it’s also battling the effects of the 2013 documentary Blackfish, which highlighted alleged poor treatment of killer whales at its marine-mammal attractions. Since it aired, stock has dropped 40 percent, and SeaWorld’s revenues continue to be impacted by marketing efforts to salvage the brand and turn the tide of public opinion.