Uber Researchers Justify Price Surges
Do they drive a hard bargain? Analysts for the ride-sharing giant say that removing price surging would leave customers waiting for a lift. A glitch on New Year’s Eve in New York City caused a surge outage for 26 minutes, revealing that fewer drivers were willing to work for less, and resulting in delays and a 25 percent drop in rides. Another study suggests that surging doesn’t boost driver numbers and simply relocates them, but Uber’s applauding the success of supply and demand … and vowing to continue driving up fares.