Double Life of a Tour Guide Says a Lot About How We Sell College
College acceptance letters are starting to roll in, but how well do you really know that first-choice school? College tours are increasingly geared toward consumerism rather than fact, as many of their tour guides will tell you (off the record). Topics tour guides are told to avoid include alcohol, dating, grade deflation and Ivy League social elitism. Many report lying to make their school seem more attractive, so much so that current students and alumni who go on the college tours often don’t recognize the school being described. Ultimately, the more applications, the better a college looks — so what’s the harm in a little fibbing?