The Presidential Daily Brief

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    Bulletproof Coffee Gets $9 Million Jolt

    They’re betting you’ll want another cup. Trinity Ventures has given entrepreneur Dave Asprey cash to expand his line of butter and energy-rich coffee, which he claims improves brain performance, and energy-saturated FATwater. Trinity’s Gus Tai and Dan Scholnick are betting the brand will become a competitor to roast master Starbucks, and they should know — their firm was an early backer of the Seattle-based juggernaut. Asprey, energized by the infusion, is launching a new hydration product and planning to open his first coffee shop in Santa Monica.

     

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