Audi Distributes Millions to Dealers in China
They’re hoping to kick-start the market. Chinese demand for luxury vehicles is losing speed, forcing the German automotive giant to lower its 2015 sales targets. And now it’s showing a little love by distributing $193 million in financial aid to dealers around the country. Audi isn’t the first car company to do this — Volkswagen paid out $161 million to Chinese dealers earlier this month — but it is investing heavily in a “financially healthy dealer network” in hopes of riding out the slump.