Coke Demands Independent FIFA Reform
They know what they’re worth. Coca-Cola and McDonald’s have both called for a third-party review of FIFA’s practices. A formal request sent by the world’s largest soft drink manufacturer calls for an independent leader to oversee FIFA’s efforts to reform its human rights requirement and governance rules. The company letter said an outside monitor would be the fastest way to restore the soccer governing body’s tattered reputation with the public. Coca-Cola, McDonald’s and other major sponsors contribute about $1.56 billion FIFA in conjunction withthe World Cup every four years.