How far will c-suite leadership go? In recent months, Apple, Salesforce and others, including Gilt, stood up against Indiana’s proposed “religious freedom laws,” while Wal-Mart and Sears pulled Confederate flags off their shelves well before lawmakers removed the one atop South Carolina’s capitol. This isn’t just social conscience, of course; the moves are good for business because they’re backed by consumer sentiment. Which makes me wonder whether the next target for corporations might be gun safety. While gun control remains unpopular, the vast majority of Americans support key policies like more comprehensive background checks.