The Presidential Daily Brief

intriguing

  1. bubble wrap

    Classic Bubble Wrap Gets Repackaged

    This will burst your bubble. Sealed Air, seller of the original stuff since 1960, is rolling out an improved — disappointingly unpoppable — variety. The new iBubble wrap takes up one-fiftieth as much space, saving on transport and warehouse costs. Packed in flat rolls, shippers inflate it themselves, and the redesigned shape aligns bubbles in a chain, making them more resilient. The company has struggled in recent years and aims to reinvent itself in a ballooning delivery market. But die-hard fans may send the new pop-resistant stuff packing.

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