Organic Chain Apologizes for High Prices
They’re a whole lotta sorry. “Straight up, we made some mistakes,” said a Whole Foods executive yesterday in a video apology, responding to an inquiry last month alleging that the chain overcharged customers for many prepared items. They initially denied wrongdoing, but now say they’ll tackle the problem with improved employee training and a third-party auditing system. The debacle could result in hefty fines, but to restore trust, execs say they’ll report on their progress — and let shoppers who notice overcharges at the cash register get their goods for free.