Apple Launches Spotify Competitor
Tidal may have been a washout, but this one aims to sink its rivals. A new streaming music service that was announced today at Apple’s Worldwide Developers Conference will be a $10-per-month subscription plan that will let users stream everything in the iTunes store. It’ll also have a social component and a nonstop radio station —free even to non-users — for which Apple’s already approaching celebrities who might want to play DJ. With 800 million users already using iTunes, this reboot might just beat back the competition.