The Presidential Daily Brief

intriguing

  1. Iron Man display is seen at the Comic-Con 2010 preview night at San Diego Convention Center on July 21, 2010 in San Diego, California.

    Marvel’s Subversion a Failed Success

    It’s the classic superhero story arc. The comic book publisher was bankrupt, defeated, then reborn with its heroes supercharged by the nihilistic sensibilities of Scots author Mark Millar. The risky “Ultimate Marvel” venture raked in billions from magazine racks and the box office, where the record-breaking Avengers proved that the brand had regained its powers. But then it went too far, with heroes being gruesomely killed on paper, alienating fans and inspiring this month’s Secret Wars comicgeddon, killing off the Ultimate brand as the movies and competitors it inspired continue to triumph.

This story is part of The Presidential Daily Brief

view full edition