San Francisco Chronicle Sends Staff to Online Boot Camp
The entire staff of the San Francisco Chronicle is being sent back to school in an attempt to reverse the paper’s declining readership. Staff will be given a two-month digital crash course. Managing Editor Audrey Cooper believes that it’s essential for journalists to understand digital evaluation metrics, such as clicks and engagement time. The newspaper has been criticized for its lack of technology content, particularly as it’s located at the heart of San Francisco’s startup community. No one, not even the 95-year-old science editor, will be exempt from the new training program.