Using the game, a crosswalk and a jar of candy, psychologist Paul Piff exposes the ruinous effect of wealth on social behavior. His research has found that those with more resources are more likely to feel entitled to their spoils, to cheat and to take candy from children. Poorer people however display more generous and selfless behavior in comparison, like donating greater portions of their wealth. The good news is that these sentiments are not innate. Even a short reminder of the importance of cooperation can immediately lead to increased compassion and altruistic behavior.