If Jay Z has 99 problems, authenticity is definitely one of them. According to a recent survey, respondents ages 13 to 31 said that Jay Z’s partnership with Samsung for the release of his album ”Magna Carta Holy Grail” was the most disingenuous celebrity marketing deal of the year. The release comes on the heels of his Belafonte and Barney’s debacles. To millennials, the rap legend is more interested in making a quick buck than being an artist, and his dealings as a sports agent and NBA owner, and with Samsung aren’t helped by his album being something of a critical dud. Jay Z, surely, will cry all the way to the bank.
Source: Business Insider