Media conglomerate IAC fired a PR executive for posting a racist tweet before boarding a 12-hour flight to South Africa. Justine Sacco wrote “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” As she flew, the message went viral, sparking outrage, mockery and the hashtag #HasJustineLandedYet. IAC, which operates sites like The Daily Beast and Match.com, scrambled to contain the storm while their plane-bound executive remained unaware of the backlash. The company has since announced that it has “parted ways” with Sacco.