Death of the Album Was Exaggerated
It’s already enjoying a revival. iTunes made it easy to buy individual tracks, ignoring the “filler” in between so-called radio hits. But surprise releases, not reliant on early radio buzz, have encouraged listeners to take their time with the old-fashioned, sequential format. Recently superstars like Drake and Kendrick Lamar have broken sales and streaming records with unannounced releases, and Beyoncé’s 2013 marketing strategy was studied by Harvard Business School. Kanye West will reportedly be the next star to surprise listeners with an album drop.