The Presidential Daily Brief

intriguing

  1. Burger King Flips for Whopper Perfume

    Will this pass the smell test? On April 1st — no, it’s not a hoax — 1,000 customers in Japan can fork over 5,000 yen, about $40, in exchange for the Flame Grilled fragrance. Whiffs will be reminiscent of the restaurant chain’s grilled beef classic, and the bottled scent comes with a real burger. The combo’s only available for one day, and only in Japan, where “No Whopper, No Life” ads aim to see fans come to their senses.

    Evening Standard, Newser

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