Has Kickstarter gone corporate? Smartwatch company Pebble launched its latest product on the crowdfunding website yesterday and raised a million dollars in a record 49 minutes (and millions more later). The problem is, the venture-backed company isn’t exactly a scrappy startup, having raised $10 million in a 2012 Kickstarter campaign for what’s become the world’s most popular smartwatch. Pebble’s double-dipping recalls the backlash against Zach Braff when he crowdfunded $3.1 million for a movie. But the huge response does bode well for one corporate behemoth: Apple.