Who’s Behind the Innovative Bob Dylan Video
The ingenious video for Bob Dylan’s anthem “Like a Rolling Stone” has become the latest viral sensation. The secret of its success is the use of an interactive technology that Dylan found “inspiring”; behind it is an Israeli startup called Interlude. Vania Heymann, the 27-year-old who directed the video, is now considered a guru of the Web scene and says “I’m using the medium of television to look back right at us. You’re flipping yourself to death with switching channels [in real life].” He has certainly succeeded in pulling many away from their TV screens … only to glue them to their computers.