Penalty: false start. After a series of domestic violence incidents, the league enacted strict new personal conduct policies Wednesday. Unfortunately it ignored a key factor: The players have a union. An NFL Players Association executive says the group will contest the rules, which were released without input from the players’ legal representatives. Why? One key point is that benching accused players violates their legal rights. In other words, every player is innocent until proven guilty — no matter how much his presence embarrasses the game.