Orwell would’ve loved this one. Russian gunmaker Kalashnikov is rebranding its signature assault rifle — favored by guerrillas and revolutionaries — as a symbol of calm, reliability and technological efficiency. Think Apple, says a company exec. The firm unveiled its new logo at a slick event in Moscow, where models passed out prototypes of the AK-47’s iconic curved ammo clips. Sales have reportedly doubled to 140,000 since last year, despite post-Crimea sanctions preventing the “weapons of peace” from reaching the U.S. market.