The Presidential Daily Brief


  1. A Farm Glossy for the Urban Elite

    Meet the Rurbanistas — urbanites with a foot in the rural world and a stake in the rise of Modern Farmer magazine. Founder Ann Marie Gardner had a vision: Bring hayseed tales to office workers who fantasize about chickens, anti-establishment pieces to small organic farmers and take the “farm-to-table” movement to an intellectual extreme. In a record three issues, it won the National Magazine Award. But plaques aren’t money in the bank, and therein lies a parallel story of publishing in the post-print age.

    New Yorker

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