The Presidential Daily Brief

Intriguing

  1. How Boxing’s Superstar Became His Own Business

    Floyd Mayweather Jr. — who handily beat Marcos Maidana last night — is the world’s highest-paid athlete, but not simply because he’s the king in the ring. He’s also the de facto CEO and marketing VP of boxing. Expected to bank $105 million this year, he organizes his fights, selects his opponents, determines camera angles and negotiates pay-per-view deals. He even tracks hot dog concessions. The champ has set an impressive standard for other fighters, making it impossible for some fast-talking promoter to leave him on the ropes.

    Bleacher Report

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