As Burnley lined up for its first Premier League match since 2010, romantics hoped they could sneak a win against Chelsea, the favorites for this year’s trophy. It looked possible, too, when the underdogs went 1-0 up after 14 minutes. Sadly, Chelsea answered with three goals, all in the first half, the first scored by newly-acquired Diego Costa. Chelsea paid £32 million for the Spanish striker—more than six times what Burnley paid for its entire team. In professional soccer, romanticism can’t compete with hard cash.