The Presidential Daily Brief


  1. Snobby Shop Clerks Are Good for Business

    Why do fancy stores often have snobbish clerks? Because they tend to drive up sales. Snooty clerks reinforce the notion that posh labels are truly high-end and reserved for society’s upper crust. In the study, consumers who interacted with rude salespeople were the ones who expressed a greater desire to splurge. One researcher compared it to the high school drive to be part of the “in group.” And if you’re still not buying in to the notion of elite spending, then you can always shop online.

    Source: NY Daily News

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