People with easily pronounced names appear more credible to the subconscious, research shows. Comparing participants’ responses to difficult versus straightforward names and associated statements, the study concluded that those whose names trip off the tongue are judged as more familiar, less risky and less dangerous. The finding raises concerns about unconscious biases that infiltrate people’s decision-making in critical situations like job interviews and jury trials. It also explains why immigrants to the U.S. in the early 1900s who Americanized their names got better jobs — shedding scientific light on making a name for oneself.
Source: Scientific American