Dubbed Archewell, a nod to their infant son's name, the initiative by the newly U.S.-based Duke and Duchess of Sussex was unveiled earlier than originally planned thanks to coronavirus. While the royal couple kept mum about details, the nonprofit could reportedly include a multimedia education empire and emotional support groups. For now, they told The Telegraph they're simply interested in doing "something that matters."
Do we really know what they're up to? While U.S. trademark papers filed last month indicate a range of activities, some say that's just a legal formality.