Announcing her retirement yesterday after 28 years in the game, the Russian tennis legend is setting her sights on the future. But what it holds remains unclear: Commanding international courts since childhood, the 32-year-old now faces the challenge of building her highly successful personal brand, anchored by huge endorsements. She steps away from the court with estimated total earnings of $325 million.
Will she still have an impact on the game? What Sharapova does in retirement, observers suggest, could reveal how other big-name athletes may fare once they put down the racket themselves.