New research casts doubts on the ability of both experts and laypeople to discern quality wine, music, and culture from the less “refined” varieties absent value cues like price points. Is it time to declare war on the snobs, experts, and connoisseurs? While it’s true that even experts must learn to overcome their initial, and often misplaced, intuitions, it turns out there are still roles for experience, training, and study in human judgment. Or maybe it’s that for both luxury items and high culture, the price and the packaging really are intrinsically part of the pleasure.
Source: The Atlantic