MARKETING & ADVERTISING
It'll Take More Than 15 Seconds to Rebuild Virality
Five months after India's ban on TikTok, a slew of global and homegrown pretenders are struggling to enthuse viral stars and advertisers.
Why Marketers Are Embracing Influencers of Color
As companies recognize the power of the African American dollar, they’re seeking out Black influencers like never before.
Facebook’s Ban on Political Ads Could Backfire on the Left
Big Tech’s response to scrutiny could have unintended consequences for Democrats.
How an Ex-Linebacker Is Trying to Reinvent Social Media for Athletes
Former Nebraska linebacker Blake Lawrence launched a platform to link advertisers to athletes’ social media accounts.
The Startup Setting Out to Restore Barbie's Missing Bits
Enrique and Inés Diaz-Rato are the minds behind the Neudies, disembodied genital dolls that are causing a stir.
What Millennials Want From Their Personal Finances
Financial firms are cracking the code to appeal to a wary generation.
How Mattress Reviews Could Stop You From Getting a Good Night's Sleep
Hidden relationships between mattress firms and online review sites put access to honest opinions to bed.
This Hockey Streaming Star Gets Sponsored Like a Player
Andrew “Nasher” Telfer’s live video games and trick shot videos have made him a star — and brands want in.
Skateboarding's Super Agent Helps Clients Soar as Brands Too
Yulin Olliver is a super agent in the world of female skateboarders.
When Katty Met Carlos
From the BBC and OZY comes a fresh perspective on the debate about America’s future as a nation and its relation to the world during the 2020 US election.
Why Americans Are Refusing to Pick Up the Phone
Robocalls are rising sharply in the U.
Talking Shop: Can Click and Collect Challenge Amazon?
More retailers are offering buy online, pick up in store (BOPUS) options to compete with Amazon.
