Price Hikes AwaitYou should prepare to pay more for your music. While services like Netflix have seen price increases, Spotify has essentially remained unchanged for a decade, at $9.99 per month, the same price charged by Apple Music and Deezer. Lisa Yang, head of Goldman Sachs’ European Media and Internet Research, says price hikes are a big driver of Goldman’s growth projections for the industry. “At some point the market will be mature enough to start absorbing more meaningful price increases,” Yang says. |