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The New and the Next

If you want to have a brand, it helps to have a team — especially in hip-hop. On Saturday, listen to OZY on NPR’s Weekend All Things Considered.

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If Kendrick Lamar or ScHoolboy Q offers any clue, the secret to success in any business venture might lie in collaboration, not competition. On Saturday, listen to OZY on NPR’s Weekend All Things Considered.

  • The Rise of Hip-Hop Collectives
    The Rise of Hip-Hop Collectives

    Thanks to collectives like Odd Future and Black Hippy, young hip-hop artists are reaching the top faster and easier than they would have striking out solo. 

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