Tools to Help Black Businesses Stay Open - OZY | A Modern Media Company

Tools to Help Black Businesses Stay Open

Tools to Help Black Businesses Stay Open

By Tosh Ernest

Growing any economy starts with small businesses, and Black business owners struggle most with access to capital.
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WHY YOU SHOULD CARE

Because growing any economy starts with small businesses, and Black business owners struggle most with access to capital.

Tosh Ernest

Tosh Ernest

Tosh Ernest is head of Wealth for Advancing Black Pathways at JPMorgan Chase & Co.

This year, between February and April alone, the U.S. lost 440,000 Black-owned businesses, according to the National Bureau of Economic Research. What made these firms so vulnerable?

The unfortunate reality is that far too many Black-owned businesses entered this crisis undercapitalized and under-resourced. Through our own research, we know that businesses in predominantly Black and Latinx communities have significantly lower cash liquidity than businesses in predominantly white communities. In fact, roughly six months before the COVID-19 crisis began, we found that in majority-Black communities, most small businesses had fewer than 21 cash buffer days. This has been a major problem for Black-owned businesses in this country for decades, and the pandemic has shown just how vulnerable the businesses in our community really are. We’re focused on helping as many Black-owned businesses as we can survive this pandemic through our Advancing Black Entrepreneurs initiative.   

What is the best single piece of advice you can offer Black small-business owners to help them prepare for future downturns and emergencies?

It’s critical to always have a contingency plan and a playbook for a worst-case scenario. None of us are clairvoyant or foresaw the COVID-19 pandemic. But this crisis has revealed that preparation is vital. Beyond taking steps to ensure that a business is prepared to withstand a severe economic downturn, preparedness also means doing what it takes to be financially healthy as an individual. The road to financial health includes revisiting our spending priorities, saving money into emergency funds and even mapping out expenses in a budget. It’s important that we know what’s coming in and going out every month, spend below our means and also save money to build wealth over time.

For business owners, this crisis is also showing just how important it is to have strong operational discipline around areas like managing cash flow, bookkeeping, maintaining a strong digital presence online and perhaps most importantly — contingency planning. We launched Advancing Black Entrepreneurs by Chase for Business earlier this year to help Black small-business owners in each of these areas.

Smiling businessman in discussion with colleague

Why is access to capital such a problem for Black entrepreneurs in America, and how can they bolster their bankability?

There’s a well-documented history in this country, unfortunately, of Black entrepreneurs facing significant barriers to accessing capital from banks — barriers that prevent Black business owners from growing and scaling their businesses. We’re trying to break down these barriers with our $30 billion commitment to advance racial equity, which is focused on building diversity and inclusion into how we do business — with a key focus on serving Black business owners.  

One thing that Black entrepreneurs can do today is connect with a banker at their local Chase branch. Banking is about relationships. If we are to close the racial wealth divide in a meaningful way, we’ve got to forge a stronger connection between our bankers and the communities we’re trying to serve. So we encourage Black business owners to meet with a banker and begin cultivating that relationship. We’re actively looking to hear directly from Black entrepreneurs on their biggest pain points. The two questions that we’re asking Black entrepreneurs today are: “What are your greatest barriers to financial success?” and “How can we help you overcome them?” The more we know about where they are struggling, the easier it will be for us to help them improve.

How is Chase and Advancing Black Pathways helping Black business owners manage during this time of crisis?

Earlier this year, we launched Advancing Black Entrepreneurs to help Black small-business owners navigate the economic slowdown brought on by the COVID-19 pandemic. We’ve developed a curriculum to help Black entrepreneurs quickly pivot their business models and rethink how to serve customers, manage vendors and connect to their communities. To help us connect with Black entrepreneurs on a national scale, we partnered with four organizations that represent more than 350,000 businesses across the country to deliver the curriculum: National Minority Supplier Development Council, National Urban League, U.S. Black Chambers and Black Enterprise.

They’re teaching a variety of timely topics, including how to manage cash flows, maintain vendor relationships, cut costs, keep customers and more. Visit JPMorgan & Chase Co.’s Advancing Black Entrepreneurs page to learn more.

JPMorgan Chase Bank, N.A. Member FDIC.

Tosh Ernest

Tosh Ernest

Tosh Ernest is head of Wealth for Advancing Black Pathways at JPMorgan Chase & Co.

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