SENIOR EMAIL MARKETING MANAGER

SENIOR EMAIL MARKETING MANAGER

OZY is looking for a strategic, organized and results-driven email marketing professional who will own and execute email marketing strategy across all properties. The Senior Email Marketing Manager, focused on aggressive growth, and engagement. You are a entrepreneurial minded self starter, who eats data for breakfast! You prefer the left lane - and move fast in testing new ideas and concepts to drive results. Audience segmentation, and personalization are your bedrock; testing everything (A/B Multivariate) to drive lift. You automate repetitive tasks, and amaze audiences with new tech and creative designs. You are able to distill complex data analysis into clear and concise plans; and explain the approach and results without the jargon.

WHAT YOU’LL LOVE DOING:

  • Analysis of current email marketing campaigns and making recommendations for improvement
  • Oversee marketing email process from conception through deployment
  • Partner with the Editorial and Branded Content teams to develop digital roadmap and executional planning across all email marketing channels (acquisition, onboarding, retention, re-engagement and brand extensions)
  • Partner with Creative and Marketing Operations teams to develop engaging customer marketing materials, applying best practices and engagement data to continually improve ongoing strategy
  • Write copy and populate creative content for all marketing, co-brand and partnership emails using HTML
  • Managing trigger email campaigns throughout the customer lifecycle to maximize sales
  • Carrying out segmentation of the database and implementing remarketing strategies
  • A/B Testing on various email campaigns to establish the most effective
  • MVT Testing on email marketing campaigns
  • Tracking and reporting on email campaigns in order to guide improvements

WHAT WE’RE LOOKING FOR:

  • Bachelor’s Degree required, preferably in Marketing, Business or Analytics
  • 4+ years’ experience with email marketing in an agency, entrepreneurial, or corporate setting
  • Demonstrable experience managing email marketing campaigns in (Cordial or other ESP).
  • Excellent written communication skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
  • Advanced user and comfort with: PowerPoint & Excel
  • A working knowledge of HTML/CSS, and familiarity with APIs
  • A self-starter who is results-driven, focused hyper-analytical and passionate about data, testing, metrics, and continuous improvement
  • Strong logical thinking, problem solving, project management and communication skills
  • Comfortable analyzing and cleansing large amounts of data
  • Team-player who thrives in a rapid growth environment which constantly evolves and presents new and exciting challenges every day
  • Strong ability to prioritize and manage multiple projects at once in a fast-paced dynamic environment
  • Be extremely analytical and be able to translate complex data into actionable and profitable marketing plans

HERE’S HOW TO APPLY:

Please email your resume and a link to your LinkedIn profile, with the subject “EMAIL MARKETING MANAGER” to jobs@ozy.com. We look forward to receiving your application!

  • Marketing & PR

  • Mountain View, CA

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