Breakfast Flavored Booze. Finally. - OZY | A Modern Media Company

Breakfast Flavored Booze. Finally.

Breakfast Flavored Booze. Finally.

By Eugene S. Robinson

Cutting out the middle man


Because breakfast is the most important meal of the day. Even during happy hour.

By Eugene S. Robinson

The number of times you will have a chance to drink at work as part of work is probably very low. If you’re not a bartender, sommelier or professional drunk, your chances are actually pretty nonexistent. Unless you’re going to head off the plantation into uncharted territories having everything to do with future unemployment and racetracks.

So it was with a certain amount of trepidation that we pulled up on the business side of the highly recommended Mama Walker’s breakfast-fueled line of liqueurs. Highly recommended? Yes. By our friend “Will” who is to strong drink what Anthony Bourdain is to eating bull testicles. So from Maple Bacon to Blueberry Pancake and Glazed Donut, these 70 proof, yes, 70 PROOF, flavors could be the kind of kick you need to end your day on a high note.

Or a low note.

To put this in perspective these drinks are 35 percent straight alcohol. So caution is advised and caution is taken and, as the bottle stares at us from the desktop, we pour a Dixie cup of it and stare back. While Mama, in the grand tradition of Uncle Ben, Aunt Jemima, and Betty Crocker, advises that we mix two parts of it with one part Jameson, we do nothing of the sort. (The liqueurs are produced by Pernod Ricard, purveyors of one Jameson Whiskey among other spirits.)

In the cup and to the nose. And sure enough a fruity bouquet of maple syrup and bacon and an overwhelming sense of truck stops and Mom’s home cooking. If Mom had been a virulent dipsomaniac.

The taste is not far off either, outside of the fiery bite of 70 proof, and we’re left with the same overwhelming sensation that got Mama Walker’s here in GOOD SH*T in the first place: it’s weirdly great. And, for $15 a bottle, even greatly weird.

So while the recommendation is less of doing what we do (drink Maple Bacon at work) and much more of doing what we say (drink Maple Bacon), one thing is aggressively clear. Good experiments are the key to good living.


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