Germany Cracks Productivity Puzzle as Others Lag
WHY YOU SHOULD CARE
Faced with growing competition, Deutschland is showing Europe how to up its productivity game.
By Sarah Gordon
“Our lead times are four to 12 working days,” says Carina Schneppenheim. “If we are not able to meet these, we will no longer be competitive, because the competition does not sleep.”
Schneppenheim is the human resources director — and managing-director-in-waiting — of a manufacturing and design company founded by her grandfather nearly 50 years ago in Pulheim, between Cologne and Düsseldorf. Trying to improve productivity at the company, Kunststoffverarbeitung Schneppenheim, is an unrelenting challenge, which has been made even tougher by the rise of new Asian rivals.
But it is one in which German companies have fared better than European counterparts, most notably those in the United Kingdom, which by 2025 — if it continues to lag at the same rate — will be nearly a third less productive per hour worked than Germany, according to McKinsey.
Paul Wenham, managing director of Geometric Manufacturing near Tewkesbury in the U.K., which makes precision-machined components for the defense industry and other sectors, says British companies face big hurdles in a country where the productivity challenge is often described as a “puzzle.” This is because no British sector or region can be singled out as responsible for the underperformance.
However, comparisons between Germany and the U.K. in terms of managerial skills, institutional support and history cast light on what both countries’ companies can learn from each other.
Rather than a pure technological challenge, the challenge is to change management.
Tera Allas, senior fellow, McKinsey Center for Government
“It’s clear that Germany has very distinct differences in its business structure and cultural makeup,” says Tony Danker, CEO of Be the Business, which campaigns to spread best practice on productivity to British companies. “There is real interest in continuous improvement and building business networks and institutions that focus on this. This spirit and activity feels eminently replicable even if the institutions are not.”
Wenham thinks it is not just having the financial firepower to make investments, but “having the people who can see the need and buy in to it.”
“We want to look at robotics, but it’s a big capital investment as well as a big learning curve,” he says.
Geometric uses the kanban system, which involves an email being sent once a customer uses a container of Geometric products, which triggers the company to replace it. The system has sped up response times, as well as reducing inventory. But for Wenham, the key to improving productivity has been less about adopting new processes and more about the training and insight that he himself has gained and then disseminated to his team.
Indeed, a key difference between the U.K. and Germany lies in the training that workers receive. Although German managers are less likely to have higher educational qualifications, they have often received vocational training that builds workplace expertise. And despite the U.K. having more tertiary-educated managers than Germany, the Organization for Economic Cooperation and Development data show their actual skills, in literacy and data management, are lower.
Tera Allas, a senior fellow at the McKinsey Center for Government, says the U.K. has one of the highest skill mismatches in the OECD. “We spend too little on training as a percentage of GDP,” she says. “It is a ticking time bomb.”
In comparison, the apprenticeship system in Germany is far more developed than in the U.K., which is still struggling to find a system that works. Half of German graduates have a vocational qualification, and 327 different training occupations are recognized within the country’s dual vocational and educational scheme.
Employers themselves play a key role. While the government pays for vocational schools and the teaching in them, employers pay other costs such as apprentices’ wages. Meanwhile, examiners for the most prestigious high-level exams are experienced professionals from companies such as BMW who volunteer for the role, according to Frank Dollendorf, international economic affairs director at IHK, Munich’s Chamber of Commerce and Industry.
Dollendorf estimates that more than a third of managers have some kind of vocational qualification. “Vocational training has a good image,” he says. “The heart and soul of the chamber is the vocational training program.”
The network of chambers of commerce to which IHK belongs is another feature of the business landscape that differentiates Germany from the U.K. Membership of a chamber is compulsory for German companies, most of them from the Mittelstand of small and medium-size businesses that make up the vast majority of German employers. Bavaria’s IHK, for example, has nearly 400,000 members, while across Germany’s 16 states there are 79 chambers of commerce and industry, representing 3.6 million companies. Compare that with the British Chambers of Commerce, which represents just 75,000 businesses across the whole of the U.K.
The chambers provide a powerful lobbying voice on behalf of business, as well as a channel through which companies can access generous state funding, for example for digitization. Meanwhile, the fact that many Mittelstand companies are family-owned means relationships with suppliers tend to be long-term, encouraging innovation to be shared up and down the supply chain.
But the headline facts and figures mask some very similar challenges facing German and U.K. companies. For both, improving productivity is not just about processes.
Kunststoffverarbeitung Schneppenheim uses an error-identification system, to which it partly credits an increase in sales of one-tenth over the past year and a reduction of a quarter in lead times. The company uses quality-management methods such as Ishikawa diagrams — causal charts created by Kaoru Ishikawa that help prevent defects — and addresses problems in small “error management” teams.
But Schneppenheim says the most difficult part is that “you have to be absolutely honest with yourself in terms of how good your processes are.” She says it took her about a year and a half to properly explain her goals to her 20-strong team and to bring every member of it along with her.
Back in the U.K., Geometric’s Wenham has been just as rigorous in trying to tackle the productivity puzzle. Starting in 2015, he took part first in Goldman Sachs’ 10,000 Small Businesses program, then in a 12-month program supported by Be the Business. Wenham visited Rolls-Royce, Babcock and BAE Systems, and the results of studying best practice elsewhere, as well as the changes in his own approach, may have contributed to a steady improvement in profit margins.
While U.K. firms look to German productivity growth as a beacon, companies in Germany feel gripped by a productivity crisis of their own. Output per worker may be growing faster in Germany than it is in the U.K., but company bosses and policymakers still fear this is not fast enough to maintain the country’s competitiveness against fiercer rivals outside of Europe.
For employers in both Germany and the U.K., the key to sustained productivity growth lies in increasing the number of workers with the skills they need.
Geometric has recently employed its first degree-level apprentice, whom Wenham describes as a “bright spark.” But the apprentice has to travel 70 miles to the nearest university to do his day a week studying mechanical engineering.
In Germany, apprenticeships are becoming less appealing. Although a well-funded advertising campaign appears to have slowed the fall, the IHK estimates that, by 2030, 524,000 degree-level vacancies will be unfilled in Upper Bavaria alone.
This is the main challenge for any sustained improvement in productivity, not just for the U.K. and Germany but for many other economies, says McKinsey’s Allas, who argues that new processes and machinery can only be properly taken advantage of by managers with the skills to do so.
“Rather than a pure technological challenge, the challenge is to change management,” she says.
OZY partners with the U.K.'s Financial Times to bring you premium analysis and features. © The Financial Times Limited 2020.