Hip-Hop Is Helping Esports Become Cool
They’ve got game. A convergence between esports and high-profile musicians is bringing new fans to the fast-growing online gaming industry, OZY reports. Stars like Drake and Travis Scott are appearing on Twitch streams with gaming gurus, and at least four recent festivals married esports and music. Meanwhile, Diddy has invested in a high school league, while Soulja Boy and Meek Mill are recruiting their own team.
What’s behind the collab? These partnerships could increase brand recognition and pre-event hype — not to mention scoring new investors.