Will Millennials Finally Watch NASCAR?
The racing behemoth may have found a way to attract a long-elusive younger audience, OZY reports. By focusing on its fantasy products, NASCAR could pull in some of the 59.3 million online sports gamers in the U.S. and Canada. Fantasy players — whose average age is 32 — are 64 percent more likely to also watch live sports. NASCAR’s plan might even inspire other overlooked fantasy sports, such as golf, MMA and tennis.
Are they betting on it? Naturally: NASCAR’s already considering how sports gambling, legalized on a state-by-state basis, could further drive their fantasy products.