Why you should care
Because there are plenty of reasons why your coffee tastes so expensive.
In case you didn’t know, we currently exist in the era that the coffee world refers to as third-wave coffee.
We went to sleepy Santa Cruz, California to interview the founders of Verve Coffee Roasters, the highly-rated bean purveyor and home to championship-winning baristas. As they explained to OZY, when you drink coffee from Verve or any other small-batch roaster, you are tasting their particular preferences, from bean to sip.
So when you grind up those precious beans, do it with a little extra love and attention. The guys from Verve showed us how it’s done.