Starbucks Opens Massive Store in China
It’s venti. Starbucks opens a new store every 15 hours in China, but yesterday Shanghai became home to the world’s largest location of the U.S. coffee company. At 30,000 square feet, it’s half the size of a football field and more than double that of Starbucks’ second biggest store in the company’s hometown of Seattle. The shop, which encourages customers to use an augmented reality app to unlock badges and facts, reflects the importance of the Chinese market — one investors hope can counterbalance stagnant growth in other countries.