Tony Fadell and Matt Rogers helped turn iPhones into fashion statements, and now they’re trying to boost the profile of the lowly (and often annoying) smoke alarm. ”Nest Protect” talks, illuminates dark corridors and can be silenced from false alarms by a wave of the hand. The alarm syncs with Nest’s previous attempt at making utilities sexy, the thermostat. For example, a high carbon monoxide reading triggers the alarm to shut off the heat, should you have both Nest products. The $130 alarm price point dwarfs the more typical $30 model, so success isn’t a slam dunk. Fadell and Rogers may have achieved their goal of making mundane devices sing, but people developing interpersonal relationships with their smoke alarms is exactly the sort of thing Jonathan Franzen has warned us about.
Sources: USA Today, The New Yorker