Why you should care
Because we like our shiny toys and privacy both.
Every day, we trade away little nuggets of our privacy, almost without knowing it. Every time you use that discount card, the drugstore or supermarket gets a little more information about your tastes … and soon enough, they could construct a profile of you more accurate than your significant other could. What’s the right balance between privacy and convenience? It’s a question we’re constantly sorting out.
Enter Cortana, the voice-activated personal assistant software that lives inside Microsoft’s new operating system. The more it knows about you, the more useful it will be, says Microsoft CEO Satya Nadella, and yes, that may raise privacy concerns. It’s always a trade-off, Nadella says, but it comes with significant benefits if done right.