Why you should care

Because now your phone can help find Fido.

OZY was first to this story, putting you ahead of the curve. View More OZY Originals

How do you get a dog to pose for a photo? Bribe them with treats? Wave pictures of cats at them? Do a funny dance? John Polimeno, the CEO of Finding Rover, says the answer is to play them squealing puppy sounds. This makes pooches freeze long enough to capture their face using the pet-recognition software in his app. Earlier attempts involved crying baby sounds and squeaky toys — but pup whining proved most effective.

Polimeno was inspired to solve the problem of lost dogs after spotting “missing” signs in a coffee shop. He thought there had to be a more efficient method than posters — and wondered if human facial-recognition technology could work with animals. Lacking a tech background, he connected with software developers at the University of Utah, commissioning a study. “A person is easier to identify than an animal — our noses are in the same spot, and our chin and eyes,” he says. They developed an algorithm that he says can identify dogs with 98 percent accuracy. He emphasized the notion of “crowd-finding,” in which the public all contribute to connecting lost pups with their owners.

Ready to take your pooch’s snap? Just press the “bark button.”

People register their pets on the app by adding details like name, breed, sex and age — and the all-important photo. Ready to take your pooch’s snap? Just press the “bark button,” which plays the whining sound before the camera shutter goes off. If your dog goes missing, you can issue alerts with contact information. Shelters and vets that have signed up are also alerted, maximizing the chance of recovery (110 across the world have registered). Launched on the Apple store in 2013, and online and for Android in 2014, the app has more than 100,000 dogs registered. The next step is cats — and Finding Rover is planning to introduce Finding Kitty within two months. Because cats’ faces have more in common, the recognition accuracy is 99 percent — so “maybe Rover will find a friend named Fluffy,” Polimeno says.

Androidlost

The Finding Rover app.

Source Finding Rover

It’s still early days for the app, but there are some success stories. One couple visited a shelter looking for their lost dog, didn’t find him and then signed up on Finding Rover. Two days later the shelter contacted them — it had their dog! “What were the odds of them going back?” asks Polimeno. Finding Rover isn’t the only animal facial-recognition service out there — the Pet Recognition App launched in 2013 with a similar service, but it charged a subscription fee (now removed), unlike Finding Rover, which has always been free.

Gear Diary editor-in-chief Judie Lipsett Stanford says she appreciates that the app lets owners store images of their pets in a database in case of loss, but thinks the caveat is that not every dog owner — or dog finder — will know the app exists. Without a large user base in a given locale, it won’t help owners much (alerts have a 10-mile radius), and as people aren’t complacent when it comes to pets, many will still search Craigslist and flier their neighborhood, on top of refreshing Finding Rover’s website.

But every little bit helps, and if the app can be your tech version of Homeward Bound, it’s a five-star solution.

Comment

OZYGood Sh*t

If you’d want to drink it, eat it, wear it, ride it, drive it; if it’d be cool to see, listen to or do, we’re writing about it.